My first product was a sound effect for a SEGA game. I built audio systems at SEGA Studios Australia, wrangled motion capture for the London 2012 Olympics game, and realized I was just as obsessed with how creative work reached people as with the work itself. Then I joined Firelight Technologies and helped grow FMOD — the audio middleware behind thousands of games — from niche tool to industry standard. I was on planes constantly, learning that the best products win by making developers' lives easier.
Zero Latency VR came next. I designed immersive audio for what became a global franchise — 110+ VR entertainment sites and counting. While there, I founded VRCC Australia, a nonprofit community for VR, AR, and MR professionals. Not because anyone asked me to. Because the industry needed it and nobody else was doing it.
Then came OSSIC, a hardware startup building 3D audio headphones. As Creative Director, I built the developer program from nothing — recruiting 20+ partners, contributing to investor materials, and shipping 80 developer units. The company closed before its production run of 13,000 units shipped. The instincts I built there did.
Microsoft hired me as a designer. Within three years, I was design lead on enterprise prototypes and applications for HoloLens 2, and demoed my team's work to Satya Nadella. Then I crossed into Product Management — and the numbers got serious.
I found a GPT feature in Dynamics 365 that was underperforming and nobody wanted to own. I took it, rebuilt the approach, and drove a 5x increase in daily usage within two months. I ran 20+ enterprise customer engagements — not to check a box, but because I wanted to hear what users actually said when the sales team wasn't in the room.
Apple recruited me to manage the audio developer APIs for Vision Pro. I shipped RealityKit Audio APIs across visionOS, iOS, and macOS, delivered a WWDC session on spatial audio, and was promoted twice. At Apple I moved from Vision Pro to Siri. Without a formal mandate, I named first-use availability as the north-star metric for Siri AI's launch and drove it from 83% to 99%. Since July 2026 I have led legacy Siri through its transition to Siri AI.
I'm in Rio de Janeiro now. I did not end up here. I chose here.
My husband and family moved here, so I did too. I chose INSEAD's Executive MBA to add the commercial and P&L muscle that turns operators into business leaders.
Apple and Microsoft taught me to ship at scale. Games, VR and a hardware startup taught me to build from zero. I bring both to teams that need them at once.